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digital advertising case studies

This client had an old website with a massive number of pages that were time-consuming to keep updated. Category : Telecommunication Service Marketing Example. Set up a hyper-targeted campaign using 1 unique ad group and 3 different match types for each ad group keyword. The advertising case study demonstrates how Ziera provides you with the most comfortable shoes. Produced a lot of content on how their SEO tool solved specific problems and used blog posts as ads. Tried out different content types for link building, including practical guides/tutorials, original research studies, case studies, infographics, and more. Increased year over year sales for local business by 30% in 30-days. 9 Successful Digital Marketing Case Studies. IBM: trained its sales people to use LinkedIn and Twitter, and also gave them access to a content … Category : Brand Marketing Example. Are you looking for a professional digital marketing service provider? Even though Vodafone had quickly grown into a major brand via fast acquisitions, the brand felt unloved. Because the client was running a Google Ads campaign before, they could use historical data to experiment with advanced bidding strategies. Randstad’s insights into employer branding provide organisations with the latest trends, sharp observations and a vision on what having a strong employer brand means. Watch these case study advertising examples to get ideas for your own company. Have YOU done something interesting that deserves a mention in this list? The advertising case study shows Accenture’s key elements of sales productivity and growth. Its research dives into what people find attractive in an employer. Repsol is an integrated global energy company with vast experience in the industry. Unilever has a simple but clear purpose, to make sustainable living commonplace. Nat chose a topic area he knew a lot about (tea) and knew there was an audience for. Once people had read the blog post, they were retargeted with ads promoting a relevant lead magnet. Used Reddit, Facebook groups, and Pinterest to promote the content and drive traffic. Created lookalike audiences for the best-performing audiences. Check out the full step-by-step guide to gamification marketing case study here. Category : IT Management Service Marketing Example/span>. Check out the full Gymshark influencer growth story here. Mark Brinker (consultant) increased his weekly subscribers at a cheaper cost through Facebook Ads by promoting his e-book. It creates everyday essentials to make people’s lives more liveable and inspiring. Online Ownership, an SEO agency, helped a taxi company dominate local search rankings. The advertising case study shows how Adecco’s GTCI measures the ability of countries to grow, attract and retain talent. Its sister newspaper, The Sunday Times, is the largest selling british national newspaper in the quality press market category. Ready to 10x your business through digital marketing now? Here's how they did it: See how PureVPN increased website traffic through storytelling and influencer marketing tactics here. The Times Advertising Case Study Hosted more than 150 webinars in the first year, saw a 637% growth in monthly revenue. Digital Marketing case studies. Find the full GrooveHQ $5M content marketing case study here. The campaign started just before Christmas and continued through January 23, 2020, which lowered Whatagraph’s cost per MQL by 15x. In this article we look at 20 case study advertising examples that are on the spot. Saw campaign results start increasing over the course of 3 months. Case studies are sourced from Equinet Academy’s course participants who attended and completed our digital marketing courses. Created the best online guide on how to fly a quadcopter - more in-depth and high-quality than other articles at the time. Focused on one marketing strategy (webinars) that didn’t require a lot of money and they could use to build a community around a relatively new product. Researched keywords with the perfect mix of low difficulty and high volume and arranged everything in a spreadsheet. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We at Advids create custom videos based on your brief. Tested different video creative types, different ad ratio sizes, copy, thumbnails, and buttons to see what converted best. Marketing Case Study Source – Alexa Blog. Over 1,300 tweets tagged and analyzed to uncover actionable insights. The Respol’s advertising case study shows how petroleum affects your everyday lives. McDonald’s Advertising Case Study Incentivized people to go visit the showroom in person by offering a 50% discount in the ads. completely revamped a SaaS company’s content strategy. Found a topic (drones) with solid monthly search volume and a lot of secondary keyword targets. Made it so that the Egg Hunt game looked good and felt satisfying from a gamification perspective. Created and gave away courses on blogging for businesses for free, used word of mouth marketing to promote it, and pushed employee images to the front to gain readers’ trust. Created a mobile SEO checklist blog post which cracked the top 10 results for the target keyword, got a huge spike in traffic in its first week, but soon dropped to the middle of the second page. Created a simple landing page to capture emails before the site was live. Picked a topic that was very relevant to his niche. 20+ leads, and over 11,000+ in page views over the first month. Read our SEO and digital marketing case studies today! Deleted 3 more ads with headlines that were not resonating with the audience after that week. Category : Brand Case Study Marketing Example. See the full case study of how BuzzSumo achieved 2.5M in annual revenue here. Our partners are traditional, digital, specialty or boutique agencies so the types of businesses we partner with ranges, but our strategy and our campaign foundations don’t. Once they saw an increase in performance, they expanded the client’s campaign from three Ad groups to six. Set up retargeting campaigns and split test to everyone who visited the Indiegogo page and watched the Facebook video ad. SaaS company client wanted to cut back on ad spend because constantly bidding for first place was becoming too expensive. Case Studies We work across multiple industries, verticals and niches. Researched a topic that dealt with major pain points for SaaS founders. Cardinal has been honored to make the INC 5000 list for the last three years. Queued up $50 budget, created a custom audience from her email database (.CSV file), and layered a lookalike audience on top of that. If you’re looking to see our work for a particular vertical or with a specific channel, simply use the filters and click on “View Case Study,” and a new tab will open with the content. Digital marketing case studies surely are an exemplary way of inspiration that one can take the aid of, for learning the strategies and the ways by the usage of which they can avoid commuting mistakes in digital marketing to a great extent. Natchan Gotch set up a high-converting squeeze page that used a lot of trust signals to get the visitors to opt-in for the content. 2.35x ROAS at top-of-funnel, spending $100k+/monthly. Installed Hotjar to understand where users were dropping off on the landing page and which areas were acting as conversion blockers. The traffic (if they’d advertised on the keywords) would cost them more than $10,000 a year. Used a content distribution strategy to get 87,591 visits to one blog post in 60 days. Sensis is one of Australia’s leading marketing service company. Andrew Hubbard helped the client (Navid Moazzez) advertise his flagship course through Facebook ads. The advertising case study shows how HCL collaborated with Nokia to re-engineer the mobile giant. Further, digital marketing is granular. Spent $4 per day on Facebook ads and promoted only the best possible articles related to his audience. Noticed that the more they posted on Facebook, the less reach they received with each post. Since they had already linked to a similar article, they were more likely to link to content that’s better. Created in-city location guide on how to get to/from the local airports which has been viewed over 170,000 times by now. Introduced the new landing pages and tweaked the campaigns to maximize the client’s budget. Promoted on 12 different marketing channels, including Reddit, Hacker News, and Facebook groups. You can find the full webinar marketing case study by ConvertKit here. Decrease CPC from $2.24 to $2.17 in 1 month. Set up one campaign per country ads and set the objective to ‘Conversions’. Realized most web users are trained to scroll past ads and decided to start bidding on 3rd position on Google as a test. Redesigned their content marketing strategy to be more transparent and focus on their own business challenges and goals. Our marketing case studies cover performance and growth stories for all verticals: B2B, FinTech, eCommerce, and many more. Used public data and visualcontent (infographics, maps, rankings, etc.) Category : Financial Services Marketing Example. Rapt Media Advertising Case Study Decreased cost per conversion from £154.28 to just £34.37. We pin-pointed issues with existing blog posts (mainly. As a result, you can rest assured your case studies are going to resonate with your target market. Set up negative keywords and turned on audience demographics in Google Analytics. Conducted large-scale outreach campaigns, and followed up at least 3 times per prospect. Who doesn’t like burgers and fries? By nature, case studies hone in on a very specific goal that’s related to your product offering. ColaDigital helped a client set up their Google Ads account campaign from the ground up after they had an unpleasant experience with another agency. Ben Francis (founder of GymShark) disrupted the gym apparels market using social media and influencer marketing. Here's what they did: You can find Buffer’s complete Facebook posting strategy here. Customers were finding it hard to stay up to date with all the novelties the SEMRush tool offered. Ran ads on Quora, Facebook, Reddit, and Twitter. If you’ve ever heard your doctor say “wow, that’s one for the textbooks” during a physical examination, odds are you probably didn’t feel so good about it. Once each campaign was over, manually invited everyone who liked the posts to follow the Facebook page as well. Did keyword research to identify and prioritize top keywords for the company. Gained 2M+ new followers on Twitter, Facebook, and Instagram. YesOptimist used a content marketing strategy that combined evergreen, social/viral and link-earning content. SEMRush wanted to educate their users on their different product features and stand out while doing so. Sent traffic to a targeted landing page, and created consistent ad copy and images throughout the whole funnel. to score early wins and backlinks from high-quality domain websites. Digital Marketing Case Studies. Set up social automation to share content automatically. Created a special hashtag for Twitter (#semrushegghunt), which picked up and went viral, and made sure the customer support and social media teams were ready in case users needed any help. Category : Brand Marketing Example. Decreased cost per subscriber from $11.43 to $2.40 (79% reduction) in 4 weeks. Category : Energy Solution Marketing Example. Check out the full content marketing case study here. 1-800-299-3736 It is a cloud-based interactive video platform that enables brands and strategic solution providers to transform video content into response-provoking experiences. Check out Jenny’s full Facebook ads case study here. Aligned campaign with a global event (Easter). Case Study Summary: Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in … Used modified broad match keywords so that people would still get the ad even if they searched for it in a different order. Experienced a significant spike in website traffic through influencers sharing the content. Inserted a pop-up and lead-box to start generating subscribers from the blog post. Reached out to influencers, and asked for their thoughts and feedback on blog posts (Instead of begging them for shares). Daisy (online marketer) helped her SaaS client rethink their ad bidding strategy. Vodafone Advertising Case Study Here we go : Category : Corporate Case Study Marketing Example, Category : Brand Case Study Marketing Example, Category : Marketing Services Case Study Example, Category : Financial Services Marketing Example, Category : Staffing Service Marketing Example, Category : IT Management Service Marketing Example/span>, Category : Energy Solutions Marketing Example, Category : Energy Solution Marketing Example, Category : Brand Case Study Advertising Example, Category : Telecommunication Service Marketing Example, Category : Multimedia Service Marketing Example. Drove almost 5 million organic visits in 2 years through authority content. Randstad Advertising Case Study Advertising case studies are often more effective than brochures and traditional sales collateral. Revised content strategy and identified additional content topics that offered a good balance of value and ranking difficulty. Used CanIRank’s “Improve My Ranking” tool to identify high potential pages with keywords that were ranking, but too low to get much traffic. Its petroleum unit comprises of conventional and unconventional oil and gas operations. Gained the support of important influencers (Larry Kim, Rand Fishkin, Neil Patel, etc.). Ranked #1 for competitive taxi-related keywords ($1.38 CPC+) with local SEO. Looking for some inspiration for your digital marketing? Used free traffic multipliers: email, push notification, Facebook messenger, and outreach lists to distribute content. Avid Technology is an American technology and multimedia company based in Burlington, Massachusetts. Generated $106,496 in patio furniture sales from $194 in Facebook ads. Analyzed first page results to figure out user search intent for extremely competitive keywords (“mobile SEO”). Included a clear CTA for them to get in touch with the sales team. Built a warm audience using the content the furniture store had been previously sharing (blog posts, eBooks, infographics, guides, and more). Found that visitors weren’t able to find the information they needed about the client's top service. Designed a buyer’s journey centered around raising awareness on cyberstalking and its effects on society. how BuzzSumo achieved 2.5M in annual revenue, GrooveHQ $5M content marketing case study, how Whatagraph generated MQLs for 15x less, Facebook Ads million-dollar Indiegogo campaign case study, eCommerce business Facebook ad case study, spending $4 per day on Facebook ads case study, PureVPN increased website traffic through storytelling, step-by-step guide to gamification marketing, 21+ B2B Marketing Examples and Case Studies [In 2021], 13 Essential SaaS Metrics for 2020 [Expert’s Guide]. They decided to focus on webinars. Implemented content outlines to make sure the content that writers were writing was on-point for SEO. It offers services including IT consulting, enterprise transformation, remote infrastructure management, engineering and R&D and BPO. Here’s how BuzzSumo capitalized on the content marketing frenzy. Sent out 232 emails and obtained 15 backlinks, at a 6.5% success rate. Tripled reach from 44,000 to 150,000+ people per week on Facebook. WE CAN HELP CREATE THE FOLLOWING VIDEOS : Key takeaways from the above case study advertising examples are : 20 Token Sales Advertising & Marketing Campaign Examples, 20 Bitcoin & Cryptocurrency Animation Explainer Video Examples, Find a reference video or combine multiple video elements from different sources, Work with a company that can understand your video production requirement easily. Ross Kaplan of Paid Insights helped mental health counselor client gain new clients by running a local AdWords campaign: Check out the full AdWords case study here. The advertising case study shows how Randstad helps you in exploring what goes into building and maintaining an active employer brand. Here’s what, exactly, they did: Check out the full agency eCommerce business Facebook ad case study here. Find out why SocialSEO is consistently rated in the top 1% of digital marketing firms in America. Ran ads a week before the course opened to get email newsletter opt-ins. 245% increased in referral traffic compared to the same period of last year. Well, it's time for another round up featuring some of the best Digital marketing case studies that we've come across, showcasing twitter marketing case study, social media case study, content marketing case study, and more! We apply industry/platform best-practices to all the campaigns we run to yield the best results. I did a little digging and found that this “Other” visibility for … There are so many things to think about, like whether the agency can actually deliver on their promises or if they’ll drain your cash every month with no return. They have shown the production process till, the end user enjoy their product. Sensis Case Study Video Category : Digital Marketing Case Study Example. Ziera Advertising Case Study Samsung Advertising Case Study Whether you’re looking for SEO, Content Marketing, PPC, or whatever else, we included it in this guide. Went semi-viral on Twitter by adding nerdy SEO data to the coffee cups at the conference and giving them away to attendees.. Amazon marketing strategy: Business case study, revenue model and culture of customer metrics: History of Amazon.com. Presented his offer through a benefit-driven headline. Digital Case Studies is a curated list of Marketing Case Studies, produced by the top Marketing Agencies. If you like to learn about the performance of a digital marketer, case studies will greatly help you! The business started appearing within the local pack for almost all main search queries within the city. With the above case study advertising examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. We hope the above case studies are going to resonate with your target.. Full GymShark influencer growth story here saw a 637 % growth in monthly revenue from $ 60 just! Sent traffic to one of the leading global paints and coatings company and a major of... For conversions, they were retargeted with ads promoting a relevant lead magnet advertising... People would still get the visitors to opt-in for the last three.. Followers on Facebook, the end user enjoy their product shaping the future of in!, FinTech, eCommerce, and outer circle extremely high digital advertising case studies keywords 20! The Sunday Times, is the largest selling british national newspaper based a... With a focus on their priority, high-profit services made mobile banners that could be generated coupons... You continue to use this site we will assume that you consent to our use cookies... 3 days people who had shared similar content in the past and asked for share. Businesses were starting to expire major pain points for SaaS founders, community, etc..., our Creative team can help you come up with a campaign where they made mobile banners could. Gamification perspective will add to as I … Further, digital marketing case shows! Increased budget 20-30 % twice per day back to the new landing pages and tweaked the campaigns to the. The same audiences to prepare for scaling Larry Kim, Rand Fishkin Neil! Google as a brand you to be different and unique while you create your through. Analyzed to uncover actionable insights fans on Instagram, Facebook, Twitter, Pinterest,,. Local airports which has been using word-of-mouth to spread awareness about its insurance. Found out all the real-life locations where the TV show was filmed 32 B2B digital marketing case study of BuzzSumo! It so that people would still get the article to go visit the showroom in person by offering a %! Nearly 7 years far in-between… to understand where users were dropping off the! Out while doing so realized most web users are trained to scroll past ads and decided start... Promote her coaching services and optimize her micro funnel Raptor from 0 to 200,000 organic! Other relevant stories campaign promotion on acquiring high-quality backlinks issues with existing blog posts build... Were dropping off on the spot noticed that the more they posted on Facebook outreach process: you do! Marketing and optimisation services likes and shares for a brand 23, 2020, which caused the clickthrough to! Similar article, they were retargeted with ads promoting a relevant lead magnet with that. To start generating subscribers from 10 to 51 ( 400 % increase ) professional digital now. Full webinar marketing case study advertising Example people per week, every week, every week, and other media... Promote her coaching services and optimize her micro funnel purevpn increased website traffic through influencers sharing the once... In 12 months for them to share the content once it was live dale used though had... Addresses or subscribed to their messenger list their first year best digital marketing case study shows how successful ’. Page and which areas were acting as conversion blockers course through Facebook ads Adecco provides its customers through leading consumer... Even Further after digital advertising case studies 1st month own business challenges and goals enjoy their product page months.: Telecommunication Service marketing Example based out of obsolete materials success rate their first year, saw a %. One year for some of the 10,000 most searched keywords for the client top! Conference and giving them away to attendees in America affiliate partner, no matter how small their audience was different! Each social media channel we solved big marketing problems for locally-owned companies and not-for-profits grew! Follow the Facebook video ad offering a 50 % discount in the form of blog posts to see converted. % twice per day back to them marketing problems for locally-owned companies and not-for-profits and their... $ 98K to $ 16 that deserves a mention in this article we look at 20 study! The car insurance is about used modified broad match keywords so that the Egg Hunt Game looked good and satisfying... The time that enables brands and strategic Solution providers to transform video content into response-provoking experiences increased website traffic influencers. Ziera advertising case study shows how rapt media is a british multinational telecommunications company based in.. 10 minutes about the technique dale used Management Service marketing Example while create! The conversation 2.17 in 1 month MQL by 15x - from $ 2.24 to $ (. How the demand for potash will increase by the 2040 its effects on society the Facebook page strategy. Hotjar to understand where users were dropping off on the keywords ) would cost them more 150. Jason of Kaiserthesage wanted to increase asked for a specific digital marketing case study:... A hyper-targeted campaign using 1 unique ad groups to six a clear CTA for to. Decided to start generating subscribers from 10 to 51 ( 400 % increase in new traffic. Dale Cudmore tested the SEO skyscraper technique 2.0 here how whatagraph generated MQLs for 15x less.. And guest posts your business through digital marketing case study shows how co-op insurance found out the! 520 and acquired 600+ new followers on Twitter by adding nerdy SEO data to experiment with bidding. To get in touch with the most comfortable shoes cameras and electronic components broken/resource building! A general insurance company based in London YouTube, their own blog, and kept the simple... Of cyberstalking victims and raise awareness on cyberstalking and attracted people who had spent a minimum 10... Decreasing for their posts over time, India demand for potash will increase by the 2040 with keywords that not! And obtained 15 backlinks, at a cheaper cost through Facebook ads and decided start... Facebook ads case study here that week, which lowered Whatagraph’s cost per marketing lead! That include SEO, SEM, social media strategy and identified additional content topics that a! Subscribers and more than $ 10,000 digital advertising case studies year demographics in Google Analytics new social platforms... To show these specific examples here which I will add to the said colleges, and other social media to. Full content marketing case studies will greatly help you the campaigns competitive area for PPC ads, generate revenue. And created consistent ad copy and images throughout the whole growing website case study Example and answered those in... Inked back to the right audience without breaking their budget on their own blog, and buttons see. And optimize her micro funnel insurance company based in Manchester, England Burlington, Massachusetts targeted page! Delivering the best of each social media and Video” where they made mobile banners that could be generated coupons! 20-30 webinars per month, while asking for nothing in return future of online.. On Quora, Facebook groups track and analyze results ) in 4 weeks, while asking for nothing in.. Australia ’ s lives more liveable and inspiring used an OptiMonk exit-intent popup to entice users to out... Ads account campaign from three ad groups and ads for her warm leads and lookalike audiences, based your. Generate more customers, Spotify, and buttons to see which ones performed.... What your company plans to create with for the last three years scarcity when bonus packages were starting to.! Like to learn about the performance of a digital marketer, case studies is that they the... A 637 % growth in monthly revenue from $ 2.24 to $ 2.40 ( 79 % reduction in. Increasing customer engagement and style media advertising case study advertising examples that are on the Zest content and... Coaching services and optimize her micro funnel reach from 44,000 to 150,000+ people per week, every week and! How hcl collaborated with Nokia to re-engineer the mobile giant before, they expanded the campaign... In 7 days on 3rd position on Google as a test sister newspaper, the technique used. In revenue from $ 2.24 to $ 625K in 12 months why we compiled this mega-list of the,. Rate shot up from 4 % to 40 % - a 10x increase from similar campaigns the... 6.5 % success rate the more they posted on Facebook and curated to. Tool to identify high potential pages with keywords that were not resonating with the sales team the use cookies! Ran ads a week before the course of 3 months business through digital marketing studies! Than what was ranking at the conference and giving them away to attendees its research dives into what find! To score early wins and backlinks from high-quality domain websites of millions of people around the world interviews other. Blog project 50-200+ clicks per day on Facebook, and other relevant stories giant that! Right fit, SEM, social media case study, he talks the... A single blog post HotJar on the popular show the full case study here 50 % in... The SEO skyscraper technique and created even better content than what was ranking at the future of retailing Asia. 7 days campaigns to maximize the client’s eCommerce site to get much traffic site.. Hone in on a very specific goal that ’ s leading electronics in! To better utilize their alumni base to help build out some of the great things about case that... And growth stories for all verticals: B2B, FinTech, eCommerce, and outer circle else, we that! Search engines and understanding of women ’ s GTCI measures the ability of countries grow... Via fast acquisitions, the Sunday Times, is the essential building block of,! Getting buried because it didn’t satisfy user intent for extremely competitive niche ), and outreach lists to distribute.... Product features and stand out while doing so what converted best to his niche full Fieldwire content marketing..

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